EXPLAINEr & instructional VIDEOS
Are Explainer Videos effective? -> Yes, they are so effective because they combine audio and visual stimulus to explain a concept in a simple and understandable way.
** People who view a web video are 64% more likely to make a purchase **
Video created with full movements for the characters, very animated and visually dynamic, no background but still adding animated props to it and facial emotions.
Full detailed animated example, visually this is a very attractive video to capture the attention of clients. Full backgrounds, and full animated characters as well, here I also included the design of the logo.
Animation + explainer video, all in one; showing a funny video to start presenting a product, to continue with a brief description of it.
A more simple way to show and describe a process and ideas, illustrations a bit less animated than in the other examples shown.